Finding the best product content syndication solution is a challenge. Many buyers choose options based on how many brands are in the content pool, how easy the software is to use, and the price. Common B2B review sites help, but often there is not enough information there to make informed decisions. We spoke with many…
Because the best product content syndication software solutions are so similar, buyers typically choose options based on price, content coverage, and ease of use. Reading reviews on sites like G2 or Capterra helps, but these sources often lack the specifics you need to decide. Several of our clients switched from Videoly to DemoUp Cliplister or…
Videos and online 3D content are fast becoming the go to methods for selling more products in eCommerce channels. The reason is simple – customers want to see what they’re buying. Instead of visiting shops in person, getting advice from sales reps and making purchase decisions that way, web shoppers can get everything they need…
Digital asset management (DAM) is the storage, retrieval, management, optimisation and distribution of digital files. Many brands and retailers use complex digital asset management systems to assist with the organisation of massive volumes of files, images and videos. In short, DAM software helps you manage your brand’s content, and passes it on to people or…
Digital asset management (DAM) systems come in all shapes and sizes. Every business has different requirements, budgets, and resources, so there is a lot to think about when it comes to finding the best option for your company. But which type of digital asset management hosting environment is best – a cloud-based DAM platform or…
Digital asset management (DAM) is a growing topic in the digital age. Currently, businesses juggle more files than ever as they try to find better ways to reach their customers. To distribute these files, a company requires a content delivery network (CDN). By using your DAM system in conjunction with a CDN, digital asset delivery…
In a digital world, businesses, especially in e-commerce, need to go beyond simply displaying products on a website. Products and services must instead be combined with educational and inspiring content to support visitors in their information and purchase decision phase. But which content do users respond most to? What content makes what contribution to the…
In 1996, Microsoft founder Bill Gates wrote an essay in which he described the Internet as the marketplace of the future. His headline “Content is King” still shapes the design of websites and online shops today, because their success depends significantly on their content. This is not only due to the now higher expectations of…
“Pictures say more than a thousand words”. This metaphor, which has been quoted countless times, is especially true in product communication. After all, visual marketing stimulates the viewer’s imagination, because stories take place infront of the recipient’s eyes, which are emotionally linked to the product and the brand. Visual product communication removes doubts from prospective…
Today, consumers extensively research and evaluate products via websites, comparison and review portals, social media, and other digital customer touchpoints. Detailed product information is available to all interested parties, making it possible to compare services more quickly without having to call a sales consultant. A trend toward complete market transparency is developing, resulting in a…
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