What is Digital Asset Management?

What is Digital Asset Management?

Digital asset management (DAM) is the storage, retrieval, management, optimisation and distribution of digital files. Many brands and retailers use complex digital asset management systems to assist with the organisation of massive volumes of files, images and videos. In short, DAM software helps you manage your brand’s content, and passes it on to people or…

Digital Asset Management: Cloud-Based or On-Premises?

Digital Asset Management: Cloud-Based or On-Premises?

Digital asset management (DAM) systems come in all shapes and sizes. Every business has different requirements, budgets, and resources, so there is a lot to think about when it comes to finding the best option for your company. But which type of digital asset management hosting environment is best – a cloud-based DAM platform or…

Why You Should Combine DAM with a Content Delivery Network

Why You Should Combine DAM with a Content Delivery Network

Digital asset management (DAM) is a growing topic in the digital age. Currently, businesses juggle more files than ever as they try to find better ways to reach their customers.  To distribute these files, a company requires a content delivery network (CDN). By using your DAM system in conjunction with a CDN, digital asset delivery…

Data-Driven Marketing with Content Intelligence

Data-Driven Marketing with Content Intelligence

Data-driven marketing is a powerful strategy for eCommerce businesses, allowing them to target their marketing efforts more effectively and achieve better results. Content is still king, so a digital asset management system with built-in content intelligence functions can help eCommerce companies take data-driven marketing efforts to the next level by creating educational and inspiring content….

Content is the King: 9 Reasons Why it Still Reigns in eCommerce

Content is the King: 9 Reasons Why it Still Reigns in eCommerce

If you’re in marketing, “Content is the King” is like that overplayed song on the radio. But losing appreciation for its true meaning would be a huge mistake. In this post, we’ll cover 9 reasons why it still reigns as marketing royalty. Who Said Content is the King? In 1996, when the internet was just…

How online stores create real shopping experiences with attractive images, videos and 3D models

How online stores create real shopping experiences with attractive images, videos and 3D models

“Pictures say more than a thousand words”. This metaphor, which has been quoted countless times, is especially true in product communication. After all, visual marketing stimulates the viewer’s imagination, because stories take place infront of the recipient’s eyes, which are emotionally linked to the product and the brand. Visual product communication removes doubts from prospective…

Customer Experience as a Competitive Advantage in eCommerce

Customer Experience as a Competitive Advantage in eCommerce

Today, consumers extensively research and evaluate products via websites, comparison and review portals, social media, and other digital customer touchpoints. Detailed product information is available to all interested parties, making it possible to compare services more quickly without having to call a sales consultant. A trend toward complete market transparency is developing, resulting in a…

Why your company should rely on a Digital Asset Management System

Why your company should rely on a Digital Asset Management System

In our increasingly digital world, where customers expect appropriate search results with appealing media, and at the same time product life cycles are becoming shorter and shorter, companies need to be able to adapt their product communication to customer needs more quickly. The efficient management of digital content and media (digital assets) across all relevant…