Introducing the Next Generation Video Player: Accessible by Design

In ecommerce, product videos play an essential role in conversions. They help shoppers understand products, build confidence, and ultimately drive sales. But until now, not all ecommerce video players have offered equal experiences for every customer.

That changes today.

We’re proud to announce major updates to our video player, designed with accessibility at the core.

What’s New in Our Video Player

Here’s what makes our latest update a game-changer for retailers and brands:

• One-click captions – Easily switch captions on or off without frustration.
• Interactive transcripts – Clickable timestamps let viewers jump directly to the moments they care about.
• Smarter settings – Control playback speed, captions, and audio for a personalised experience.
• Caption customisation – Full flexibility over font, size, and colours to suit every user’s needs.
• Seamless keyboard navigation – Smooth navigation for users who don’t rely on a mouse.
• EAA compliance – Fully aligned with European Accessibility Act (EAA) standards, ensuring legal and user-friendly web pages.

Why Accessibility Matters in Ecommerce

Accessibility is no longer a nice thing to have, it’s legally required. But on top of that, retailers that provide accessible product videos can:

• Reach a wider audience, including the 100+ million Europeans living with disabilities.
• Build trust and loyalty with customers who value inclusive experiences.
• Be compliant with the new EAA regulations and avoid costly fines.
• Improve engagement and conversions by offering a seamless experience for all.

In other words: accessibility drives both inclusivity and profitability.

Coming Soon to a Product Detail Page Near You

Video player updates are rolling out now and will soon be visible across product detail pages throughout our retail network.

We believe every shopper deserves a consistent and accessible online shopping experience. This update is one step closer to making that vision a reality.

Future-Proof Your Product Pages Today

Build trust and drive sales with accessbile video experiences.

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