Artificial Intelligence (AI) refers to the application of machine learning and cognitive technologies to automate tasks and enhance decision-making. It is widely used in both digital asset management (DAM) and e-commerce applications.
In digital asset management, AI automates the classification, tagging, and indexing of assets like images and videos, improving efficiency and accuracy in content retrieval. It also analyses usage patterns to optimise content strategies.
In e-commerce, AI powers recommendation engines, optimises inventory levels through predictive analytics and improves customer service with AI-driven chatbots and virtual assistants. These applications streamline operations, personalise the shopping experience, and enhance customer satisfaction and business growth.
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