Attention Span refers to the duration for which a viewer remains engaged with a product video before losing interest or switching to another activity. In the context of e-commerce and digital marketing, measuring the attention span of consumers is crucial for assessing the effectiveness of video content.
Attention span metrics help determine how long a video retains viewer interest and at what point most viewers tend to disengage.
Understanding attention spans can guide content creators in optimising video length and content to maintain viewer engagement, ensuring that key messages are conveyed within this critical timeframe.
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