Augmented Reality (AR) refers to the technology that overlays digital information—such as images, text, or animations—onto the real world as viewed through a device, such as a smartphone or AR glasses. In e-commerce, AR enhances the shopping experience by allowing customers to visualise products in their real-time environment before making a purchase.
For example, users can see how a piece of furniture would look in their living room or how a pair of glasses would appear on their face. This immersive interaction not only aids in decision-making but also increases customer satisfaction and reduces the likelihood of returns.
AR is becoming increasingly important in e-commerce, providing a more interactive and personalised shopping experience.
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