Data-driven marketing is a powerful strategy for eCommerce businesses, allowing them to target their marketing efforts more effectively and achieve better results. Content is still king, so a digital asset management system with built-in content intelligence functions can help eCommerce companies take data-driven marketing efforts to the next level by creating educational and inspiring content….

If you’re in marketing, “Content is the King” is like that overplayed song on the radio. But losing appreciation for its true meaning would be a huge mistake. In this post, we’ll cover 9 reasons why it still reigns as marketing royalty. Who Said Content is the King? In 1996, when the internet was just…

“Pictures say more than a thousand words”. This metaphor, which has been quoted countless times, is especially true in product communication. After all, visual marketing stimulates the viewer’s imagination, because stories take place infront of the recipient’s eyes, which are emotionally linked to the product and the brand. Visual product communication removes doubts from prospective…

Today, consumers extensively research and evaluate products via websites, comparison and review portals, social media, and other digital customer touchpoints. Detailed product information is available to all interested parties, making it possible to compare services more quickly without having to call a sales consultant. A trend toward complete market transparency is developing, resulting in a…

In our increasingly digital world, where customers expect appropriate search results with appealing media, and at the same time product life cycles are becoming shorter and shorter, companies need to be able to adapt their product communication to customer needs more quickly. The efficient management of digital content and media (digital assets) across all relevant…