Ein Homescreen für Software zur Digital-Asset-Management für eCommerce.

The Ultimate Guide to Digital Asset Management for E-Commerce

Digital asset management for eCommerce is of growing importance. It supports the management and storage of all digital assets while significantly increasing efficiency.

Integrating DAM processes as a brand simplifies brand management, and retailers benefit from better organization of product videos and images in online stores.

Why is Digital Asset Management for eCommerce different?

E-Commerce digital asset management describes a process that focuses on organizing business-related digital content. The main difference between eCommerce DAM and creative digital asset management lies in the functions and processes they improve.

As a process, eCommerce DAM focuses on delivering assets to end-users, while creative digital asset management focuses on managing content creation and approval workflows.

Some eCommerce DAMs enable automated content distribution to different retailers. This content is customized according to the different requirements of the retailers’ platforms.

Digital asset management for e-commerce is like your company's virtual filing room.

The goal is to create a consistent brand image and an optimal customer experience where the products offered are presented in the best possible way.

E-Commerce DAM software is particularly helpful in asset processing. The solution offers various tools that can be used to enrich images, videos and product information with logos, watermarks or a change in pixel density.

In this way, cross-channel consistency is achieved, which is easy to implement and has a positive impact on brand image.

With DAM, your content is accessible to all authorized users, regardless of time or location, enabling flexible work processes with high efficiency.

This methodology promotes independent working and shortens communication channels within your organization. Implementing DAM also enables global control of product content.

The Benefits of eCommerce DAMs for Brands and Shops

The use of an eCommerce specific DAM brings serious advantages, especially for brands and retailers. Various integrated functions enable uncomplicated and simplified delivery of content to various channels, optimized for end users.

These include, above all, dynamic content delivery networks (CDN for short). Through globally distributed servers, larger media files can be delivered without any problems. In addition, both costs and the loading time of websites can be significantly reduced.

The customer experience can be further enhanced by dynamic image and video delivery. The relevance of both functions is extremely high, especially for online retail, and goes hand in hand with a saving in storage space.

This process ensures digital assets are automatically displayed in the appropriate format for any end-user device. Edited content is always stored in the latest version and adapted on all channels.

Product and brand videos can be integrated into the product gallery without any hassle thanks to this function, which ensures increased conversion rates.

The integration of an eCommerce DAM into your organization offers you several advantages, including immense time and cost savings, and contributes to a positive customer experience.

The Common Features of eCommerce DAM Systems

E-Commerce DAM systems offer a variety of features relevant to selling products online. Here are some of the things you should look for in an eCommerce DAM solution:

  • Dynamic image delivery
  • Unlimited asset versions
  • Image scaling
  • Video syndication
  • Template and banner editing
  • Easy search function to find any image in millions of files

Paying attention to these features when you choose a DAM system significantly reduces your content’s time to market, and ensures you get the best digital asset management software for your use case.

Keeping eCommerce Assets Safe

Protecting your digital content is one of the main advantages of using DAM tools. Access to product data is regulated by user rights and can be controlled by you individually.

In addition, your digital content is stored securely in the cloud at all times. This content can be shared with external stakeholders and other authorized parties via private links.

User Permissions

Access control is one of the most important ways to increase security when managing digital content.

To set up access controls properly, it’s helpful to determine which people and departments have access to specific assets.

Think carefully about what the optimal access management might look like for different assets.

Secure Storage of Digital Assets

Integrating a DAM can save you up to 60% more storage space than without. Most DAMs optimize, compress, and store all enterprise-related media in one place.

In addition, current asset versions resulting from edits are automatically stored. Cloud-based DAMs also offer security measures such as two-factor authentication and biometrics to protect against hacking attempts.

Private Links for Sharing

DAM often provides the ability to share content privately or publicly as needed. Product content can be distributed by embedding the relevant link on your company’s website or other channels.

Operational collaboration on asset creation is also possible and can be done by sharing private links. These include only the respective files and can be provided with time-limited access.

Improving Brand/Retailer Collaboration

DAM significantly simplifies collaboration between brands and retailers in eCommerce. The comprehensive organization of content helps make processes more efficient and faster.

Brands benefit from increased visibility and one-click content updates. Content distribution can be centralized from a single point and no longer requires long email chains to get content in the right place.

Implementing a DAM helps you achieve brand consistency across all your channels, which contributes to a positive customer experience.

If you have videos, 3D models or augmented reality experiences, you can share them with all stores connected to the system. This is known as content syndication.

Benefits for retailers also include the ability to create an infinite number of image variations from a single primary file, create responsive templates and banners, and acquire content from the brands they carry.

DemoUp Cliplister, for example, gives retailers access to exclusive product content, such as branded videos, that you can integrate into your own store via a native video management platform. This high-quality content improves Google rankings and increases conversion rates.

According to a recent study by E-Commerce Magazine, the relevance of digital asset management solutions in online retail is steadily increasing. The reason for this is that the tasks of these software solutions no longer lie in the pure management of data.

Rather, it is about the management of an entire content strategy and the processing of diverse media based on different formats.

DemoUp Cliplister: The Only DAM Designed for E-Commerce

DemoUp Cliplister is the only digital asset management system in the world designed specifically for eCommerce.

With over 13 years of experience integrating DAM into various eCommerce businesses, you won’t find another provider with as much built-in functionality for online sales. Here are some of the features that are integrated in our system:

If you’re looking for an eCommerce DAM, consider including DemoUp Cliplister’s digital asset management software in your RFP process.


In the age of digitalization, the use of digital asset management is highly important, especially for selling products online. E-Commerce DAM tools facilitate collaboration between brands and retailers and contribute to a uniform product presentation. The functions of a DAM solution enable uncomplicated updates and optimal content display.

In addition to these specific online retail features, you also get all the core benefits that an eCommerce DAM can bring to your organization. These include comprehensive management and storage of all digital content, as well as simplified collaboration between colleagues.

Other Resources

To learn more about digital asset management, product content, or eCommerce in general, visit our blog.

To see our full product portfolio, check out our homepage.

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