Top 6 Syndigo Alternatives: Best Options for Product Content Syndication

Product content syndication is a powerful marketing strategy used by e-commerce businesses to enhance their online presence, reach a wider audience, and drive sales growth.

In the world of product content syndication solutions, Syndigo stands out for its robust features and benefits. However, it’s equally important to understand the limitations of Syndigo’s syndication solution to identify areas for improvement.

To address these limitations effectively, exploring Syndigo alternatives is crucial.

In this article, we delve into the limitations of Syndigo and introduce six top Syndigo alternatives — DemoUp Cliplister, Salsify, Akeneo, Plytix, InRiver PIM, and 1WorldSync. These solutions offer unique capabilities to help you optimise your business operations.

By evaluating these competitors, you can make a well-informed decision that aligns with your content syndication goals.

Understanding Syndigo

Syndigo is a cloud-based solution specifically designed to help e-commerce brands and shops provide an exceptional product experience across all business sectors, organisations, domains, and customers. Syndigo’s end-to-end solution simplifies the tech stack of the customer and increases their commercial reach and impact.

It provides several solutions, including:

• Product Information Management (PIM)
• Product Experience Management (PXM)
• Master Data Management (MDM)
• GDSN Publishing

Before diving into your other options, let’s take a moment to understand Syndigo and its strengths.

Syndigo Company Information

Syndigo is a provider of product content management solutions. Established with a vision to empower businesses with advanced product information management capabilities, Syndigo delivers an adaptive data fabric as the core technology framework. It supports all go-to-market activities, empowering companies to maintain data quality, gain operational efficiency, accelerate omnichannel commerce, and unleash their potential, with a single solution partner.

The Core of Syndigo’s Offerings

Syndigo’s offerings can be broken down into five main pillars – create, manage, syndicate, engage, and optimise. It aims to provide content management solutions for the entire content lifecycle. Here is a breakdown of the products contained within each.

Create

Businesses use Syndigo to validate their product descriptions and product photography to ensure they are in compliance with e-commerce, supply chain, and shelf management standards. Syndigo can also create this content from physical products if needed. This created content can enter the Syndigo Marketplace for access by retail sellers, with an application programming interface (API) that allows brands to upload their own content.

Manage

Syndigo can help your company with solutions to manage product information and data and deliver it from brands to distributors. Here are some of the common business use cases for Syndigo:

1. Product Information Management (PIM)

At the heart of Syndigo’s offerings is a robust Product Information Management (PIM) solution. This platform empowers businesses to centralise, organise, and optimise product data, ensuring accuracy and enriching content for seamless distribution across diverse channels.

2. Master Data Management (MDM)

Connect several data sources and products, both external and internal. Syndigo develops a master data management (MDM) platform so you can tie together all your data from suppliers, vendors, products, parts, and more.

Syndicate

Syndigo brings expertise in GDSN and e-commerce syndication services, enabling businesses to synchronize and distribute their product data globally, ensuring a consistent product experience and compliance across different markets.

Engage

Syndigo helps to put creative assets, such as rich media and enhanced product content on the product pages of e-commerce sellers or retailers. Depending on the retailer’s configuration, this rich media content is often lower down the product detail page (below the fold).

Syndigo also provides custom layout configurations to its retailer customers, which means that this content can be placed in ways to drive improved engagement. Syndigo analysis of enhanced content shows an average of 39% conversion lift when customers interact with these creative assets.

Optimise

It’s often said that what gets measured can be managed. Syndigo also provides e-commerce analytics and custom reports to monitor product content. These reports allow customers to discover what content impacts customers the most, enabling quick action that can improve content to improve sales.

Syndigo Features and Benefits

Syndigo offers a comprehensive range of solutions and features that simplify product content syndication. These features are connected and composable, meaning they can deliver the product experience management (PXM) a customer needs. These features include:

• Product Data Management: Syndigo allows businesses to centralise and manage product data efficiently, ensuring accuracy and consistency.
• Data Enrichment: The platform enables the enhancement of product information by adding rich media, marketing content, and other relevant data, thereby improving product experiences.
• Channel Syndication: Syndigo facilitates the seamless distribution of product data across various channels, such as e-commerce platforms, marketplaces, retailers, and distributors.
• Syndigo Adaptive Data Fabric: Syndigo describes its adaptive data fabric as the core technology framework that supports all product go-to-market activities with a single solution partner. It’s how it describes itself as empowering companies to maintain data quality, gain operational efficiency, accelerate omnichannel commerce, and unleash their potential.
• Continuous Optimisation: Across the comprehensive, connected solutions, Syndigo claims to provide continuous optimisation of all content and data flows in its software.
• Digital Shelf Analytics: Syndigo also provides digital shelf analytics to show content performance.

Strengths of Syndigo

Syndigo has achieved success because of its platform’s capabilities. Here are some of the ways Syndigo stands out from its competition:

1. End-to-end Solution: Syndigo offers a solution for the entire product lifecycle, from creation to e-commerce syndication. Built on an MDM architecture, it provides analytics and enhanced content to enhance the shopping experience for buyers.
2. Partner Ecosystem: Syndigo offers a large network of partners that receive product content from manufacturers and vendors. Syndigo also provides connectors for adjacent enterprise solutions along with custom distributions and a robust SDK.
3. Future-proofing: Syndigo is designed to not only solve the problems that syndication customers have today, but also meet future needs. By delivering extensibility through their app marketplace, Syndigo’s customers can evolve their stack with the changing needs of the market. This is how customers can also integrate the DemoUp Cliplister DAM with the Syndigo PIM system.
4. Low-code/No-Code: Flexibility and self-serviceability make the solution easier for all users and Syndigo delivers this with easy configurations and automation. By providing industry-specific accelerators, Syndigo allows for a faster time-to-value.

Limitations of Syndigo

While Syndigo has its merits, it’s important to be aware of its limitations. Some of the biggest complaints about Syndigo include:

• Cost: Syndigo can be relatively expensive, especially for small and medium-sized businesses with limited budgets, making it less accessible for companies with tighter financial constraints.
• Complexity: The platform can be complex to set up and use, requiring a significant learning curve and technical expertise, which may pose challenges for users with limited technical knowledge.
• Scalability: Syndigo may have limitations in terms of scalability, particularly for businesses with rapidly growing product catalogues or complex data management requirements. This can hinder long-term growth and expansion.
• Lack of 3D/AR: While Syndigo offers product videos, we have yet to see any 3D e-commerce features.
• Not-Intuitive: Many people complain about the user interface and claim that it’s not as intuitive as other content management platforms.

As you can see, several organisations have complaints about Syndigo. Many people claim that the platform makes it complicated for retailers and that it doesn’t account for how product lifecycle management really works.

Exploring Syndigo Alternatives

To overcome the limitations of Syndigo, it’s worth exploring the following alternatives to add to your product experience management stack and build out your commerce ecosystem with.

1. DemoUp Cliplister: The Best Syndigo Alternative

We know what you’re thinking – of course, you rate yourself as the best alternative to Syndigo! But that wouldn’t be fair to you. Our priority is ensuring you get the optimal solution for your needs.

DemoUp Cliplister as a Syndigo Addition

Like Syndigo, our software and services cover the full asset lifecycle from creation to syndication. Here are some of the ways you can combine Syndigo with us:

Content Creation Services

While Syndigo focuses on written and photographic content, we focus on interactive media. Here are some of the content creation services we offer:

• Product Review Videos
• User-Generated Content
• 3D/AR Models
• Animated Video Clips
• 3D Product Renders
• CGI Product Videos

As you may have guessed, Syndigo focuses on other types of content than we do here at DemoUp Cliplister. So if you’re lacking in these areas, feel free to get in touch for a quote.

Content and Digital Asset Management

Like Syndigo, we offer a digital asset management (DAM) system that caters to e-commerce brands and shops. While Syndigo focuses on product data management, our DAM software covers the media that’s used to drive sales.

With our DAM solution, you can:

• Find, organise, and share any file type
• Optimise images and videos at scale
• Boost creative production with creative automation
• Automatically convert metadata between languages
• Store all media in a central location
• Integrate with any PIM system (like Syndigo)
• Build comprehensive DAM workflows and automation
• Deliver any image in the right format and size

If you need a reliable tool to boost productivity, help you optimise media and content effectively, and deliver your content to the point of sale, be sure to check out the DemoUp Cliplister DAM software on a live demo. Custom pricing is available upon request.

Product content syndication

Our product content syndication software for retailers focuses on delivering the ultimate in e-commerce customer experiences by prominently placing 3D models, augmented reality assets, and product videos from 2,500+ global brands directly in your image galleries.

Brands, on the other hand, can display their content prominently in the image gallery of the product pages in any of the 450+ global shops in the network.

DemoUp Cliplister + Syndigo as PXM Stack

While Syndigo offers some product videos and assets, it doesn’t have the same video coverage that our solution offers.

That’s why it could also make sense to use DemoUp Cliplister and Syndigo together to increase content coverage while retaining Syndigo’s PIM capabilities.

This helps your company cover more content categories, manage more assets, and build a more reliable content management tool that delivers optimised interactive experiences and product data directly to the product page.

(Note: If you would like to see our product video coverage, get in touch and we’ll be glad to start a conversation.)

2. Salsify

Salsify is one of the main Syndigo competitors in the PIM and PXM industry.

Salsify enables you to centralise product information building blocks in one place (except above-the-fold product videos, 3D, and AR, but more on that later), including below-the-fold content, Global Data Synchronisation Network (GDSN) data, order information, and more.

Salsify offers two key advantages over Syndigo:

• Affordability: Salsify provides more cost-effective pricing options, making it a viable choice for businesses with budget constraints.
• Ease of Use: Salsify boasts an intuitive interface and user-friendly features, ensuring a smoother learning curve and reducing the need for extensive technical expertise.

However, Salsify’s retailer network significantly lags behind Syndigo’s network while burdening users with a complex UI. Salsify also lacks product video capabilities and also doesn’t embed 3D or AR models into websites. It only focuses on below-the-fold rich content and doesn’t offer the prominent placement of product videos in your image gallery.

Get in touch to see how you can use DemoUp Cliplister together with Salsify to control your content on the entire product page and drive more sales.

3. Akeneo

Akeneo was founded in Nantes, France, in 2013. Akeneo is an open-source PIM solution that addresses the limitations of Syndigo in the following ways:

• Customisation: Akeneo offers extensive customisation options, allowing businesses to tailor the platform to their specific needs and workflows.
• Scalability: With its scalability and flexibility, Akeneo can handle growing product catalogues and complex data management requirements, ensuring long-term scalability.

Note: Like Salsify, Akeneo offers no above-the-fold product content like DemoUp Cliplister does. Get in touch to learn how you can use Akeneo with DemoUp Cliplister to build the ultimate product experiences.

4. Plytix

Plytix is a PIM software company focusing on collaboration. That means your teams can use one central system to manage, organise, and update all your product data in one place.

Plytix is one of the top options for small-to-medium sized businesses due to its user-friendly design. Here are a couple of areas where it differentiates itself from Syndigo (provided your company isn’t in the large-to-enterprise space):

• Simplicity: Plytix provides an intuitive interface and streamlined features, making it accessible for users with varying levels of technical expertise.
• Affordability: Plytix offers cost-effective pricing plans, making it an attractive option for small and medium-sized businesses with limited budgets.

(Note: Plytix capabilities are very limited compared to many of the enterprise PIM systems out there. Get in touch to see if it’s worth using DemoUp Cliplister for above-the-fold content alongside the Plytix PIM.)

5. InRiver PIM

InRiver PIM is a crucial tool for online sales, enabling organisations to efficiently manage and distribute product information across multiple channels.

It ensures access to accurate and up-to-date data, reducing the risk of errors and inconsistencies while maintaining a consistent brand image. Like Syndigo’s active content engine, InRiver allows for dynamic content, optimising marketing strategies and boosting sales.

Through analytics and reviews, businesses gain valuable insights into market trends, competitor strategies, and customer preferences, enabling informed decision-making.

InRiver also fosters collaboration with distributors, granting controlled access to relevant documents and content management tools.

By improving the digital shelf experience, InRiver PIM empowers organisations to maximise their online presence, effectively engage customers, and stay competitive in the e-commerce arena.

However, with inriver’s static solutions, their customers can find themselves needing to invest large resources in further customizing the solution to meet their actual needs. Further, inriver’s solution is not capable of mastering data across multiple domains – customer, store, etc. inriver’s solution is good for certain limited use cases but ultimately is not a solution for companies that intend to grow.

6. 1WorldSync

1WorldSync is a vital tool for e-commerce, enabling organisations to efficiently distribute product information across various platforms. It ensures access to accurate and up-to-date data, minimising errors and maintaining brand integrity.

1WorldSync also enables dynamic content, which helps deliver content that drives sales. Through analytics and review, businesses gain insights into market trends, competitor strategies, and customer preferences, facilitating informed decision-making.

Additionally, 1WorldSync facilitates collaboration with distributors, providing controlled access to relevant documents and high-quality content management tools.

However, 1WorldSync does not offer solutions to support other data sources or syndication methods. Further, users of this solution have to use redundant systems and extra steps to manage GDSN data in a separate portal.

If you want to request more information about how we can replace or complement 1WorldSync, feel free to contact us anytime.

Why Consider Using Other Options?

Considering the limitations, it becomes evident whyit’s crucial to explore other options:

• Cost-effectiveness: You can often find some alternatives to Syndigo with more affordable pricing plans, enabling you to allocate your budgets more efficiently.
• Ease of Use: Many alternatives to Syndigo prioritise user-friendly interfaces and streamlined workflows, reducing the learning curve, and increasing operational efficiency.
• Scalability: Many of Syndigo’s competitors provide scalability options, accommodating businesses with expanding product catalogues and complex data management needs.

Conclusion

Syndigo offers robust features and benefits making it the best content syndication solution in the market. However, it’s essential to learn about a few competitors in the spirit of doing your due diligence. Syndigo offers you the best solution that aligns with your business requirements and ensures seamless product information management. By coupling Syndigo with the DemoUp Cliplister Brand Channel, you can build a solution that fits your needs.

While Syndigo offers robust features and benefits, it’s essential to understand its differentiations to alternatives like DemoUp Cliplister, Salsify, Akeneo, and Plytix.

However, it’s essential to learn about a few competitors in the spirit of doing your due diligence. By exploring these options, you can select the PIM solution that aligns best with your business requirements and ensures seamless product information management. By coupling any of these options with the DemoUp Cliplister Brand Channel, you can build a solution that fits your needs.

To see our full product portfolio, visit the homepage, or, for more information about product content syndication, eCommerce, or DAM, read through our blog.

FAQs