Finding the best product content syndication software is a challenge. Many buyers choose options based on how many brands are in the content pool, how easy the software is to use, and the price.

    Common B2B review sites like G2 or OMR help, but often there is not enough information there to make informed decisions.

    We spoke with many of our clients who switched from Flixmedia to DemoUp Cliplister or used other Flixmedia alternatives, so we know the areas in which Flixmedia both excels and falls behind.

    This post outlines the pros and cons of Flixmedia, plus five more eCommerce video syndication alternatives, starting with DemoUp Cliplister’s product content syndication platform.

    What does Flixmedia do?

    Flixmedia is known for its expertise in creating and delivering rich content from brands to online retailers to enhance product presentations.

    Their services often include the syndication of product content, such as videos, images, and detailed product descriptions. This helps online retailers improve the online shopping experience for their customers, potentially leading to increased sales.

    Flixmedia Core Features

    Flixmedia delivers rich content from brands directly to online retailers, icons on hero images, and mini-sites. Flixmedia also offers built-in A/B testing, point-and-place AI, and 3D/AR model delivery.

    Like most of the best product content syndication software, Flixmedia uses content brands upload directly to the platform, which the firm then distributes across its pool of retailers. This helps both sides of the network consolidate digital online content for consistent product presentations.

    The application includes several features:

    • Minisites Integrations: Retailers can put brand-created pop-ups with richer brand content directly on their product pages.
    • Augmented Reality: Shoppers can interact with AR experiences by tapping a button on the PDP.
    • Hotspots: Pulsing icons on product images contain rich brand content.
    • Content Analytics: Retailers get full oversight of how brand content performs on their PDPs.

    The main selling point of Flixmedia is that it’s free for retailers to use, provided you don’t need any of the extra bells and whistles.

    Pros & Cons of Flixmedia

    Flixmedia’s popularity stems from the fact that it’s free to use and has a full analytics suite.

    It works well for shops of all sizes because it puts the payment burden fully on the brands it syndicates content from, which pay for the rights to embed product content directly in online retailer product pages.

    On the other hand, the tool only syndicates videos from around 190 brands. Therefore, many online retailers don’t have access to videos for the bulk of the products they sell. This leads to many shops looking for alternatives to Flixmedia.

    That means online shops using Flixmedia must source product videos from the remaining brands they carry. This still places a burden on finding and implementing product content, which defeats the purpose of syndication in the first place.

    Another area Flixmedia struggles with is content matching. Flixmedia utilizes a manual content matching process, which means there is a lag time between the time a brand launches new products and new content ends up on retailer product pages.

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    DemoUp Cliplister: The Top Flixmedia Competitor

    Image 1
    The DemoUp Cliplister platform.

    Flixmedia’s top competitor for product content syndication is DemoUp Cliplister We offer many of the same features of Flixmedia, but with more brand coverage and easier integration.

    Our platform helps both billion-dollar brands and the most important global retailers sell more on the digital shelf. Here’s how:

    DemoUp Cliplister for Brands

    DemoUp Cliplister’s Brand Channel helps brands and manufacturers ensure seamless brand consistency across international regions. We offer solutions for the entire digital online content lifecycle. Here is a breakdown:

    Content Creation

    Our content creation teams have experience helping many billion-dollar brands create engaging digital online content and deliver it to the point of sale. Our production services include 3D/AR models, user-generated review videos, and 2D image to 3D video conversions.

    Note: Experience matters – if you decide to outsource content, be sure to use a trusted partner.

    Digital Asset Management

    The DemoUp Cliplister digital asset management (DAM) platform can help your company achieve seamless brand consistency throughout the entire content life cycle. We are one of the few direct Flixmedia alternatives that offers this.

    From asset storage to creative automation and content syndication, the DemoUp Cliplister DAM helps you consolidate digital online content into one single location. For more on digital asset management, read our ultimate guide to DAM.

    Content Syndication

    The best part of DemoUp Cliplister’s brand channel is that you can upload, manage, and update content with a single click.

    Your content updates on the product pages of the world’s most important global retailers automatically, so shoppers in international regions see localized content, which helps you sell more.

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    DemoUp Cliplister for Retailers

    DemoUp Cliplister also outperforms Flixmedia in many areas on the retailer side as well. Here are some things that we offer that Flixmedia does not:

    Content in the Product Gallery

    DemoUp Cliplister helps you optimize product pages by putting content directly into the image gallery. Flixmedia only handles rich content, which loads below the fold and outside of the product gallery.

    Content From the Biggest Global Brands

    Many billion-dollar brands syndicate their content to ensure seamless brand consistency across multiple retailer touchpoints. When you join the network, you get content from not only many billion-dollar brands but also your most trusted partner suppliers.

    Copy and Paste Implementation

    All you need to do to gain access to the network and deliver better product presentations is copy and paste a code snippet into our online shop’s template. Get in touch with a member of our team for an integration guide, and we’ll take care of the rest.

    Here are other key features that distinguish DemoUp Cliplister for retailers from Flixmedia:

    • 300,000 Videos from 3,000+ Brands: DemoUp Cliplister offers content from over 3,000 global brands.
    • Automated Content Matching: DemoUp Cliplister uses artificial intelligence (AI) and machine learning (ML) to quickly match new content to products and map them to your PDPs.
    • Embedded 3D and AR Product Models: DemoUp Cliplister syndicates 3D and AR product models into your PDPs, which dramatically improves add-to-cart rates.
    • Multi-Lingual Content Database: DemoUp Cliplister’s content database contains videos in over 25 different languages, so you always have the perfect video for your audience.

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    How Flixmedia & DemoUp Cliplister Compare

    In comparison to Flixmedia, DemoUp Cliplister has:

    • Faster content availability – With artificial intelligence, machine learning algorithms, and automated content matching, you can have new brand-created content on your PDPs before any of your competitors.
    • 16x more brands on board – We offer content from over 16 times more brands than Flixmedia, so you always get the best content from your biggest partners.
    • Better page speeds – Faster loading times mean DemoUp Cliplister provides unmatched customer experiences.
    • 3D and AR product models above the fold – 3D and AR model embeds above the fold means customers don’t need to click an extra button to reach the content.

    Using DemoUp Cliplister & Flixmedia Together

    As you may have noticed from the article, Flixmedia and DemoUp Cliplister have complementary strengths and weaknesses. This means that you can integrate both DemoUp Cliplister and Flixmedia as part of your product experience management (PXM) stack.

    This helps you deliver the best possible product experiences to your users, and optimize your online customer journey. Get in touch to learn how you can combine both tools to accelerate your eCommerce growth.

    Other Top Flixmedia Alternatives

    In addition to DemoUp Cliplister, many people looking for Flixmedia alternatives also evaluate Binkies 3D, Loadbee, Videoly, and YouTube itself.

    Binkies 3D

    The Binkies 3D website.
    The Binkies 3D Website

    Binkies 3D aims to bridge the gap between the online and in-store experience through photorealistic 3D models. The company brings high-quality, interactive 3D rendering straight to your product galleries with just one line of code.

    However, the only 3D models currently available are smartphones and tablets. So, if you don’t carry mobile phones, you’ll need to look elsewhere for your 3D and augmented reality coverage.

    Plus, Binkies 3D only offers content for 3,000 products in total, so coverage is quite low in comparison to many of the other alternatives to Flixmedia.

    (Note: DemoUp Cliplister offers 3D and AR product models for any vertical. Contact us for a free consultation about implementing 3D and AR models in your shop.)


    The Loadbee homepage.
    The Loadbee homepage.

    loadbee is a direct Flixmedia alternative in that it syndicates product videos from brands to retailers free of charge.

    However, like Flixmedia, it does not have an active sourcing service and brand coverage is also very limited, with content from around 400 brands.

    The biggest complaint we hear from former loadbee users, though, is that the integration loads very slowly. This impacts performance and the user experience, which can negatively impact rankings in search engines.

    Be sure to check out our article on loadbee alternatives for more.

    (Note: DemoUp Cliplister displays videos using a script embedded into your shop’s template. This results in faster loading times and better SEO rankings. Talk to a consultant today to see how many videos are available for your shop.)


    The Videoly website.
    The Videoly website.

    Videoly is a product content syndication software platform that matches and displays brand YouTube videos on retailer product pages.

    While Videoly integrates easily into online shops, it only displays content available on YouTube. This often results in users clicking on another video, leaving the retailer’s ecosystem, and becoming distracted.

    (Note: Considering Videoly? See our article on Videoly alternatives to see a full list of comparable software applications.)



    YouTube is a go-to Flixmedia alternative for many eCommerce shops because it’s free, easy to embed and content is readily available.

    However, companies using YouTube for this purpose expend a lot of resources that could otherwise be saved. Manually embedding videos from YouTube requires an entire team to oversee, manage and map content to the correct product pages. Teams must embed each video manually.

    Even if your team can pull off this mammoth effort, other issues usually arise down the line. The embed code is not very efficient and slows down your shop. This leads to many retailers turning to companies like Flixmedia and its alternatives to speed things up.

    Load times significantly impact eCommerce performance. For in-depth stats, you can read our post on mitigating speed reduction by using a DAM with a built-in CDN – but 47% of customers wait a maximum of two seconds before leaving a page.

    Even if speed isn’t a factor, YouTube shows related videos automatically after a user is done watching the embedded media. In fact, the average YouTube viewing session is over 40 minutes.

    This results in distracted customers stumbling around YouTube instead of converting on your page, which is why many companies have looked into YouTube alternatives.

    Getting Started with the Best Flixmedia Alternative – DemoUp Cliplister

    While features are important, online retailers must consider their specific needs and the overall customer experience they want to portray to their visitors when shopping for a product content syndication platform. Most Flixmedia alternatives have some of the following functions:

    • Syndication of brand-created content to retailer product pages
    • A content-matching mechanism
    • Mobile-optimized content
    • Content analytics
    • 3D and AR product model integration

    DemoUp Cliplister offers all these features and more to our trusted partners. Schedule a consultation to see how you can accelerate your growth with the biggest product content syndication network in eCommerce.

    We designed DemoUp Cliplister to fit in the price range of most medium-sized online shops while remaining scalable enough for global retailers. We are committed to your success, so we will tell you if we don’t think we can help.

    Other Resources

    For other great reads, head over to the blog.

    Otherwise, check out the full range of DemoUp Cliplister software and services.

    The best Flixmedia alternatives are:

    1. DemoUp Cliplister
    2. Binkies 3D
    3. loadbee
    4. Videoly
    5. YouTube

    While we can’t comment on other platforms, DemoUp Cliplister can integrate over the top of Flixmedia to provide you with better PDP content coverage.

    DemoUp Cliplister is the best alternative to Flixmedia because we offer solutions for the entire content lifecycle. From creation to publication, we have solutions and services for every step of the way.

    Flixmedia is free for retailers. However, this is reflected in the price brands pay, which is why there are only around 190 included in the service. For comparison, DemoUp Cliplister offers content from over 3,000 global brands.

    Flixmedia embeds brand created content into retailer product pages using content syndication. Be sure to read our article for a full rundown on how content syndication works.